On December 16, 2024, VPS Securities Joint Stock Company (VPS) officially introduces its new brand identity. Over nearly 20 years of establishment and development, VPS takes pride in affirming its role and position as one of Vietnam’s most reputable financial institutions. VPS consistently strives to create and build a diverse and comprehensive ecosystem of financial investment products and services, opening financial investment opportunities to everyone. Demonstrating unwavering trust and effort, VPS has proudly maintained its position as the leading securities brokerage by market share for 15 consecutive quarters since Q1/2021 and has been honored with prestigious awards from reputable organizations both domestically and internationally.
This milestone in brand identity transformation is the result of a process of continuous adaptation, innovation, and alignment with the pace of the times, alongside relentless research and creativity to deliver the best experiences to clients. It deepens the core values of the brand and brings the vision of becoming the most admired company for creativity and customer understanding closer to reality.
The rebranding is a significant milestone in VPS’s journey of growth.
Taking with its the legacy of nearly 20 years, VPS continues to innovate and confidently transform with a completely new brand identity. With this brand new look, VPS wishes to inspire better experiences for all customers, igniting enthusiasm for a dynamic financial investment journey - one where VPS is always by their side, to welcome a prosperous and sustainable future.
The new brand identity of VPS embraces a contemporary spirit, aligning closely with societal trends, characterized by youthfulness and vibrancy (vivid), prosperity and continuous growth (prosperous), and sustainability rooted in profound core values. VPS's new design language strikes a balance among the brand's core aspects: people and technology, flexibility and stability, connectivity and comprehensive, sustainable development. Drawing inspiration from the "ripple effect" and the Möbius strip, the design incorporates modern typography to convey openness, easy accessibility, and a constant drive for growth.
New VPS Brand Identity
VPS's primary color palette transitions from red to purple, symbolizing trust, vibrancy, and a bright, sustainable future. The overall logo is a perfect combination that gives VPS a completely refreshed appearance, reaffirming its well-established brand values in Vietnam's financial market.
Ushering in a Prosperous Financial Future with Inspiring Investment Experiences Today
With the philosophy of "human-centric," VPS places a deep emphasis on this approach in developing its organizational workforce and every customer experience. This philosophy is brought to life through enhancements to the interface and optimization of the user experience on VPS SmartOne —Vietnam's leading securities investment application—as well as the VPS website and other platforms within the company's technological ecosystem supporting investors.
Designed with a new, striking look, VPS SmartOne offers a more modern and dynamic experience. Its features and utilities are arranged intelligently and scientifically, and it is personalized to meet customer needs. All customer transactions are now simpler, safer, and more convenient than ever.
New Interface of SmartOne - The Leading Securities Investment Application in Vietnam
Guided by an approach that tailors information to different customer segments, enriched with interactivity and creativity, and integrated with the new brand identity, the VPS website serves as a gateway to discovery. It vividly portrays the brand's identity, stature, and unique story.
VPS Website Interface: "Guiding the Journey of Experience"
More than just a change in appearance, it represents a commitment to creating exceptional and sustainable value, paving the way for a prosperous financial future with clients. “The brand value of VPS is affirmed not only through its solid position in Vietnam’s financial market but also through the cultural, human, and spiritual values cultivated over the past 18 years and for many years to come,” shared a VPS representative.
With the message "Inspiring a prosperous future" VPS's new brand identity reflects its aspiration to be a trusted companion in building a solid and prosperous financial future with its customers.
